We act responsibly, inspiring the highest level of trust among our stakeholders. We act with the highest level of accountability, we provide fair, accurate, and honest disclosure of information, and we treat all individuals fairly and responsibly.

We embrace diversity. We understand that United Way is vital as an organization and central to our community because of the respect, dignity, and value we give to all individuals and because we aspire to involve people from all segments of our society in every aspect of our work.

We efficiently use precious resources by holding ourselves and our partners accountable to ensure that dollars are strategically invested in the community.

We are a successful convener and collaborator, bringing together and working with the community to accomplish common goals. We do this by investing in programs and leading initiatives that bring partners together around issues that are best addressed collectively.

We make a positive difference and have a measurable impact on the challenges facing our local community. We achieve this by mobilizing people, organizations, and financial resources to create and sustain programs that achieve targeted outcomes and lasting change through volunteerism, partnerships, services, and advocacy.